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USADEA Italian Worklab at Eicma 2018
The DEA team is proud to announce the beginning of a new adventure: for the first time we'll be at the biggest international expo dedicated to two-wheelers!
Surely you've heard about Eicma, the International Bike and Motorcycle Expo that attracts hundreds of thousands of visitors each year. While Ducati, Kawasaki, BMW and many other motorcycle manufacturers will be on display for 4 consecutive days, MotoLive will once again astonish you with racing, shows, entertainment and live music.
The big news for this year is that DEA will also be attending Eicma: our stand will shoulder up to the sector's leading brands and we'll display our workshop solutions designed according to modern motorcycle styles and needs.
From four to two wheels
Our experience in automobile workshop design now allows us to expand our range to also include the two-wheeler world. We offer the new market specific products for bikes and motorcycles, bolstered by the foundations that guide our business: custom design, total design personalisation potential, modularity and flexibility, space optimisation, improved real workshop productivity and practicality.
The history of Eicma
Founded in 1914 on an idea conceived by ANCMA, the Confindustria sector association whose members include the leading motorcycle manufacturers, Eicma has reached its 76th edition. It has always been held in Milan and has always attracted a large and heterogeneous crowd: B2B and B2C companies, sector players, fans, simple enthusiasts.
To date, the event holds the world record for number of exhibitors, visitors, operators and international press coverage.
Confident that the motorcycle world will hold a myriad of surprises and positive stimuli, we look forward to seeing you at Eicma 2018:
November 6-11
Milan, Rho Fiera
Hall 13 - Booth U71
